 Intelligence gathering technologies have advanced to the point where traditional voter identification and outreach are now obsolete.
- Voter identification can now be managed in real-time with campaign response times measured in hours rather than weeks.
- Real-time voter sentiment can now be measured by the minute and with accuracy that’s never before been available.
- Outreach to highly segmented voter blocks are now within financial reach of virtually any sized campaign.
- Volunteer recruitment methods have been revolutionized.
- Opposition research is now possible in real-time.
- Link analysis technology has been perfected so that any campaign can now identify both supporters and detractors with pin-point accuracy.
- The cost to generate millions of voter impressions is now measured in pennies-per-thousand rather than dollars.
- Video production no longer needs to consume huge portions of a campaign’s budget.
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