 Intelligence gathering technologies have advanced to the point where traditional customer identification and outreach are now obsolete.
- Consumer identification can now be managed in real-time with campaign response times measured in hours rather than weeks.
- Real-time consumer sentiment can now be measured by the minute and with accuracy that’s never before been available.
- Outreach to highly segmented demographics are now within financial reach of virtually any sized campaign.
- Competitor research is now possible in real-time.
- Link analysis technology has been perfected so that any marketing campaign can now identify both loyal customers and potential new customers in real time.
- The cost to generate millions of highly targeted consumer impressions is now measured in pennies-per-thousand rather than dollars.
- Video production no longer needs to consume huge portions of a advertising or marketing budget.
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